If you rent out a vacation home, a room in a guesthouse, or a small hotel, you're likely using platforms like Booking.com or Airbnb. These platforms are incredibly useful and should definitely be part of your strategy to increase visibility. However, they also come with drawbacks: high commission fees, limited control, and heavy reliance on algorithms.

n 2025, the question is more relevant than ever: Do short-term rental hosts really need their own website? While Online Travel Agencies (OTAs) like Booking.com and Airbnb remain valuable distribution channels, having an independent booking strategy is becoming increasingly important. A website can give you more control over your business and increase your direct bookings.

Do I Really Need a Website?

"I’m already getting bookings through Booking.com & Airbnb—why should I bother with a website?"

This is a common question. Many hosts have grown accustomed to the large booking platforms—they bring guests, handle marketing, and ensure your property is visible. It seems like the perfect setup.

But what happens when Booking.com suddenly changes its rules? When they push you to offer deeper discounts to maintain your ranking? When Airbnb removes your listing due to a guest complaint?

These situations are not uncommon. Hosts have little control on these platformsbecause they must adhere to the provider’s policies.

Having your own website means: You set your own prices, cancellation policies, and special offers. And guests who book directly through your website save you commission fees.

In addition to that you control your own content, ensuring guests get the most accurate and appealing information. A professional, well-designed website also builds trust and credibility.

Direct Bookings vs. OTA Commissions: When Does a Website Pay Off?

One of the biggest benefits of having your own website is saving on booking fees. If you rely solely on OTAs, you’re likely paying 15-20% commission per booking..

Of course, a website comes with some costs. A simple WordPress site may cost a few hundred dollarsinitially, plus minimal annual hosting fees. However, the savings from direct bookings can quickly cover these expenses.

Many repeat guests prefer booking directly—if they have the option. With a website, you can encourage them to bypass OTAs by offering exclusive deals for direct bookings.

More Control Over Prices, Content, and Bookings

Listing on Booking.com and Airbnb means adapting to their pricing models and ranking algorithms. Many hosts experience this: You set your prices, but Booking.com constantly suggests discounts and you can’t fully control how your property is presented.

With your own website, you can:

• Set your prices without pressure from algorithms.
• Offer special deals for repeat guests or long stays.
• Control your cancellation policies.
• Customize your content with detailed descriptions, professional photos, and a personalized guest experience.
• Run your own promotions through email marketing or social media.

A professional-looking website also builds trustMany travelers prefer booking directly—but only if the website looks reliable, secure and easy to use.

Challenges of Having a Website 

Of course, not every host immediately creates a website. Here are some common concerns:

1. Setup & Maintenance

Yes, a website needs to be built—but with the right approach, it's easier than you think. There are several options:

• Website builders like Wix or Lodgify are easy to use but lack customization and flexibility. Keep in mind that you also don't "own" your website.
• WordPress offers more freedom and scalability but requires basic technical knowledge.
• Hiring an agency or a freelancer can save time and ensure a professional, high-converting website.

A DIY website can work, but the design, navigation, and performance often fall short of professional solutions.Investing in a well-designed site pays off in the long run.

Once set up, a website requires minimal maintenance. With a basic introduction, you can update content yourself, even with no tech skills. Alternatively, ongoing support can be arranged.

2. SEO & Digital Marketing

Some hosts worry they’ll need extensive SEO and marketing skills. The truth is:

• Basic SEO is often enough to start ranking on Google.
• Google My Business is a quick win for local visibility.
• Email marketing keeps past guests engaged with minimal effort.

Tip: You don’t need to perfect everything at once. A clean, modern website with a simple booking option is a great start.

Conclusion: Is a Website Worth It for Your Rental Business?

Whether a website is worth it depends on how much independence you want.

• If you only rely on OTAs and don’t care about direct bookings, you don’t necessarily need a website. However, even a simple informational site builds trust and helps guests find you.
• If you want more control, fewer commissions, and a sustainable booking source, a website is definitely worth it.

Many hosts start small—with a einfachen Seite, die alle nötigen Informationen zur Verfügung stellt und dem Gast einen ersten Eindruck vermitteltOver time, the site grows into a powerful marketing tool for direct bookings..

Want a professional website for your vacation rental? We can help you build a modern, optimized website designed to increase direct bookings and boost your online presence.